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The Avenue Hollywood

Inspiring homes for the way we live now: The Avenue is the address for discerning Hollywood residents seeking greater space and much more.

Our Goal

To refresh The Avenue’s brand story and visual language to speak to a new luxury audience after renovation. The brand had already been expanded by Tenderling and requested a new expansion.

Services Provided

  • Visual Identity Development
  • Website Design and Programming
  • Marketing Collateral Design
  • Fact Sheet Design
  • Stationery System Update
  • Floor Plan Creation
  • Email Templates
  • Signage and Banner Development

Our Strategy

The Hollywood audience wants an upgraded experience that is exclusive to their location and bracket. We sought to reflect the architecture in the logo to create a unique brand in a harmonious way, so we developed a logo and identity that is refined and modern, elevating the renovated building.

The Line Lofts

Building a brand that makes luxury memorable.