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The Kelsey Scofield Farms

The Kelsey is positioned at the nexus of Pflugerville and North Austin, connecting residents with Austin’s Tech Corridor and all the benefits Austin has to offer.

Our Goal

To establish the position of The Kelsey as a connection between the tech world and the nature of North Austin. The ground-up build needed to start building brand awareness to begin pre-leasing.

Services Provided

  • Visual Identity Development
  • Full Website Development
  • Marketing Collateral
  • Marketing Signage
  • Social Media Strategy
  • Digital Advertising
  • Content Development
  • Business Collateral

Our Strategy

Austin residents are looking for proximity and convenience to their work and leisure spots in Austin and surrounding areas, so Tenderling designed The Kelsey’s brand as the nexus of greater Austin and downtown, where residents can work and play. We created a visual brand that merges tech and nature, balanced by a timelessness that connects to the parent brand.

The Avenue Hollywood

Refreshing an established brand to add luxury.