The Line Lofts
The perfect hideaway for the modern Angeleno who seeks a smartly designed environment that offers residents a protected platform to the rest of the city.
Scope of Work
To elevate The Line Loft’s positioning to resonate with a youthful, luxury-seeking clientele in the center of Hollywood. The brand’s new target market was looking for something unique.
- Competitive Audit and Research
- Positioning and Naming
- Identity Development
- Stationery System
- Marketing Collateral
- Tone of Voice and Content Development
- Responsive Website Design
- Signage
Our Strategy
Tenderling’s insight told us that up-and-coming residents of Hollywood want access to the landmarks as well as the new hangouts. Our concept was to present an authentic living experience that serves as both a launch pad and the home that has it all, so we provided a name and visual identity to encompass the luxurious living that The Line Lofts offer.
Thea at Metropolis
Creating a brand as stunning as the building.