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Thea at Metropolis

For the modern city dweller who recognizes that style is the measure of substance, Thea at Metropolis provides a residential enclave that acts as a launch pad to Downtown.

Our Goal

To create a brand that conveys the magnitude of Thea’s building and the stunning impact it has on Downtown LA’s skyline. The 56-story soaring building needed a brand to match its architecture.

Services Provided

  • Brand Positioning
  • Naming
  • Website Design and Programming
  • Fact Sheet Design
  • Advertising
  • Floor Plan Creation
  • Email Templates
  • Signage and Banner Development

Our Strategy

Downtown LA residents are looking for peak luxury high-rises with standalone apartment brands, so Tenderling needed to develop a name that spoke to the light, elevation and views from the building and showcased the impressive architecture. From naming and brand positioning to website and marketing, Tenderling crafted a story that would speak to the highest level of urban luxury seekers.

The Kelsey Scofield Farms

Establishing a nature haven in the middle of a tech hub.